{"id":7174,"date":"2026-10-26T10:41:15","date_gmt":"2026-10-26T09:41:15","guid":{"rendered":"https:\/\/www.ilcamgroup.com\/?p=7174"},"modified":"2026-10-26T10:44:56","modified_gmt":"2026-10-26T09:44:56","slug":"ilcam-group-at-sicam-2026-between-the-trade-fair-and-the-showroom","status":"publish","type":"post","link":"https:\/\/www.ilcamgroup.com\/en\/blog-ilcam\/ilcam-group-at-sicam-2026-between-the-trade-fair-and-the-showroom\/","title":{"rendered":"ILCAM Group at SICAM 2026, Between the Trade Fair and the Showroom"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]For SICAM 2026, we once again chose to complement our presence at the trade fair with the Group\u2019s showroom, offering customers and industry professionals two opportunities to discover our work.<\/p>\n<p>At the stand, we showcased our research into materials and surfaces, from wood veneers to recycled and recyclable materials, as well as finishes that enhance their natural beauty. In the showroom, this approach took shape in seven kitchen displays, each featuring distinctive combinations of materials, colours and craftsmanship.<\/p>\n<p>The different configurations demonstrated how the same profile can take on different expressions through the choice of wood veneers, lacquered finishes and details, creating different interpretations of kitchen design.<\/p>\n<p>Our presence at the trade fair and in the showroom allowed us to present the Group from two perspectives, connecting our research into materials with their practical application in finished products.<\/p>\n<p>Thank you to everyone who came to visit us, both at the trade fair and in our showroom.<\/p>\n<p>See you next year![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;7176&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For SICAM 2026, we once again chose to complement our presence at 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